The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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Submitted by Anonymous on Mon, 06/01/2009 - 06:29.
in
cover of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Cultureauthor: John Battelle
ASIN or ISBN-10: 1591841410
binding: Paperback
list price: $14.95 USD
amazon price: $13.10 USD


How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

• The Wall Street Journal and BusinessWeek Bestseller
• Finalist for the Goldman Sachs/FT Business Book of the Year Award

What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.

But The Search offers much more than the inside story of Google’s triumph. It’s a big- picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.